Bett-zi

  I recently wrote for Econultancy on the importance of Marketing DNA and Organisational attribution in 2011. Many companies outside the digital sector have a good grasp of holistic marketing, organisational attribution, and its central role. However, from listening to people in the market, working with agencies, and from personal experience I think many digital [...]

The growth of Demand Side Platforms (DSP’s) and the potential, very powerful, relationship with search is something you will hear a lot about in the next few months. I recently wrote an article for Econsultancy on the topic as it boasts a huge opportunity for digital and search marketers. Over recent years the online display [...]