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Smart Marketing and User Based Optimization

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

One of my favourite articles – linking attribution to the user! Full article here – The New Attribution by R.Barnette on SEW Search marketing is growing up. We’ve been saying this for some time, but growth and maturity continues in our industry. It’s gratifying to see. It’s always useful to look at what the smart [...]

SearchIgnite in the US and UK – Optimising Everything

By andrewbetts ⋅ January 23, 2010 ⋅ Post a comment

I read a great US article, from MediaPost, last week from SearchIgnite about Search marketing in the US. In the article, Roger Barnette, the CEO explains; ” Understanding the click path helps marketers maximize investments in paid and organic search. Barnette notes there are CPA-based visual ads within Google’s normal paid search listings beginning to [...]

Online Conversion ‘Dont look back in anger’

By andrewbetts ⋅ September 15, 2009 ⋅ Post a comment

Online Spend and Conversion Analytics Why waste money? The intricate relationship between all forms on online media is constantly changing. For example, the relationship between PPC and SEO has seen some reversal and debate, and you may have seen all the reports of synergies of how search and display work together. Email is re-evolving as [...]

Relentless Marketing and Coremetrics

By andrewbetts ⋅ September 13, 2009 ⋅ Post a comment

Short, sharp, and to the point…. Last week, Joe Davis, the CEO of Coremetrics spoke about ‘Relentless marketing’ Taking it a step further. Agencies; 1. need to understand the customer – look at site stats and web analytics first to build your offer around your client needs. 2 automate and put offers in front of [...]

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