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The Business of SEO

By andrewbetts ⋅ January 27, 2012 ⋅ Post a comment

“You win some you lose some”, and when the business development process is analysed a very important factor is often under looked. How good was the quality of the SEO data that you used in the pitch? All too often the analysis feeds back to where you went wrong regarding the mechanics of the pitch. [...]

Social Media and Measurement

By andrewbetts ⋅ October 3, 2011 ⋅ Post a comment

Last week was a week of debate on social media, attribution and measurement. I have always been a fan of attribution regardless of the media channel and social media is no different. Whilst I fully understand that social media is a very unique channel and it is impossible to measure all its value. Infact – [...]

Apple is not as cool as Aston Martin

By andrewbetts ⋅ September 28, 2011 ⋅ Post a comment

Apparently…. According to Coolbrands it is Aston Martin We all love Bond ! Full story from Brand Republic below http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1095643/aston-martin-fends-off-apple-named-coolest-brand-2011/

Digital fragmentation

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

I have always been a fan of the ‘specialist’ approach. However, as media formats collide, a balanced and, sometimes, holistic approach is needed. Here – I try and argue the case for both Digital fragmentation: sub-specialist silos and the ‘special ones’ from Econsultancy Fragmentation of media across all digital disciplines such as display, search, social, [...]

Back On Track

By andrewbetts ⋅ July 13, 2011 ⋅ Post a comment

After many months ghost writing, travelling, and consulting for some large digital agencies in the UK and US…. I am back. Stay tuned over the next few weeks for some insightful posts and comments on what I have learnt!! A big thanks to the majestic Rishi Lakhani for helping get me ‘back on track’ with [...]

Connected Marketing v The Silo Approach

By andrewbetts ⋅ August 13, 2010 ⋅ Post a comment

I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]

Search and the Sunday Times Tech Track

By andrewbetts ⋅ September 20, 2009 ⋅ Post a comment

It’s great to see search marketing agencies listed in The Sunday Times Tech Track 100. There are some new entrants and some familiar faces. Steak Media (Full service digital) have entered the rankings in position 15 Net Media Planet (Paid Search) have entered the rankings in position 16 Latitude Group (Full service digital) have entered [...]

Relentless Marketing and Coremetrics

By andrewbetts ⋅ September 13, 2009 ⋅ Post a comment

Short, sharp, and to the point…. Last week, Joe Davis, the CEO of Coremetrics spoke about ‘Relentless marketing’ Taking it a step further. Agencies; 1. need to understand the customer – look at site stats and web analytics first to build your offer around your client needs. 2 automate and put offers in front of [...]

Funny way to gain twitter followers

By andrewbetts ⋅ August 26, 2009 ⋅ Post a comment

Its late at night. It made me laugh, in a ,kinda, ironic way, okay!!…

Bett-zi

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