Bett-zi
The Future
10 things in digital that will not happen in 2012
2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]
Smart Marketing and User Based Optimization
One of my favourite articles – linking attribution to the user! Full article here – The New Attribution by R.Barnette on SEW Search marketing is growing up. We’ve been saying this for some time, but growth and maturity continues in our industry. It’s gratifying to see. It’s always useful to look at what the smart [...]
Marketing, Organisations and Human Capital in 2011
I recently wrote for Econultancy on the importance of Marketing DNA and Organisational attribution in 2011. Many companies outside the digital sector have a good grasp of holistic marketing, organisational attribution, and its central role. However, from listening to people in the market, working with agencies, and from personal experience I think many digital [...]
Social Search – Bing, Facebook, Yahoo…and more
Following on from recent posts on search, social, and display…. I read an interesting piece today from Will Cooper at NMA on how the Facebook and Bing deal means social search can’t be ignored. In the article, Cooper states that: The industry has been talking about how search and social can tie together for some [...]
Time to get real with Search, Social and Display
Lot’s of hype, comment, and arguments have broken out recently on a number of issues. Mainly they focus on: Search and Social Media Real-time search Search and Display Google Instant Wednesday’s launch of Google Instant fuelled a wave of blog posts, comment and debate. To be honest, I am going to wait a while before [...]
Oh behave – Advertising
In my latest Econsultancy post on Behaviorual Advertising…… I talk about how behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy. Innovations in technology and onsite analytics allow marketers to tailor their online ads based on consumers’ [...]
A Few Good DSP’s – Demand Side Platforms
As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet. It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!! Whilst I explained some of the key benefits in previous posts, understanding DSP’s [...]
Search, SEO, and understanding your client strategy
I was lucky enough to be interviewed by State of Search last week to give my views on the the state of play, search and SEO. A big thanks goes out to the State of Search team and Bas Van Den Beld for the opportunity. It’s a great blog, with expert comment and great bloggers [...]
Right Media Exchange, Yahoo, Pilot For SEMs, DSP’s and Partnerships
Well. Quite a timely announcement was made today. This follows on from my post 2 days ago and a recent post I wrote on Econsultancy on the rise of demand side platforms and the relationships with search. Extract from my post ” Google’s purchase of Invite Media shows how serious this opportunity is. Yahoo has [...]
Reach the most qualified audience – Behavioural targeting and retargeting
Another hot topic at the moment is Audience Networks and Behavioural targeting. In fact many people think that by 2020, behavioural targeting will surpass search in online ad spending. eMarketer projected that spending on behavioural targeting will hit $3.8 billion by 2011 as many people argue that this is the best way to reach your [...]
Connect With Andy Betts
© 2012 Bett-zi. All Rights Reserved.
Powered by WordPress. Designed by 