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Social Media
10 things in digital that will not happen in 2012
2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]
Social Media and Measurement
Last week was a week of debate on social media, attribution and measurement. I have always been a fan of attribution regardless of the media channel and social media is no different. Whilst I fully understand that social media is a very unique channel and it is impossible to measure all its value. Infact – [...]
Top 100 Influencer – NMA
It was nice to get a mention and listed in the NMA top 100 social media digital influencers. I am still not sure it really takes into account channels outside of Twitter. Netherless – still nice The new media age Peer Index Top 100 is a league table of the UK digital media and marketing [...]
Smart Marketing and User Based Optimization
One of my favourite articles – linking attribution to the user! Full article here – The New Attribution by R.Barnette on SEW Search marketing is growing up. We’ve been saying this for some time, but growth and maturity continues in our industry. It’s gratifying to see. It’s always useful to look at what the smart [...]
Google+ and LinkedIn – InMaps
There has been huge amounts of posts recently about Google+. To be honest – I am only just getting around to playing with Circles. Initial - I thought it may be just another social media distraction. However – the feedback I have read has been very positive. I aim to have a deeper dive into Google+ [...]
Social Search – Bing, Facebook, Yahoo…and more
Following on from recent posts on search, social, and display…. I read an interesting piece today from Will Cooper at NMA on how the Facebook and Bing deal means social search can’t be ignored. In the article, Cooper states that: The industry has been talking about how search and social can tie together for some [...]
Connected Marketing v The Silo Approach
I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]
Foursquare and Brands – Use it, but would you pay?
Whilst sieving through the vast amount of online social media reports, ‘findings’ and ‘guides’ I came across and interesting article from Search Engine Land and survey directed at a business. It asks the question “Would businesses pay for FourSquare?” – Only 10% of people surveyed, who use the free service, said yes if they had [...]
Foursquare check-in with Google, Microsoft and Yahoo
In a exclusive article today published by the Telegraph it was announced that Foursquare is in talks with Google, Microsoft and Yahoo. The search engines are yet to comment but the Telegraph reveals; “Foursquare’s co-founder, said that his company was in talks with “everyone” in the search space – including all three major players: Google, [...]
Social Media Strategy – Listening is easy?
Lots of people talk Social Media. Can you hear them? How many actually do? The web is full of Social Media content; experts, guides, how to guides, visuals, top 10 tips, top 100 tool’s and so forth….. If you read many blogs (not all, some are great) on the topic you will find they all [...]
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