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Google Wave’s goodbye to Wave and Trademark Owners?
Well, Google wave’s goodbye to Google wave after “not seeing the user adoption we would have liked” http://googleblog.blogspot.com/2010/08/update-on-google-wave.html September 14th is the day that Google users begin to get a ‘better user experience’. That’s what, erm, Google say http://adwords.blogspot.com/2010/08/update-to-canadian-uk-and-ireland-ad.html Following on from changes in the US Adwords policy last year on Trademarks -Advertisers will be [...]
IAB – Five Facts about Behavioural Advertising
Just read an interesting post on Brand Republic from the IAB. Extract below; “The advertiser (or its contracted partner) does not know who you are or where you live. Interest based advertising is non-identifiable. If information collected is used with data that can identify you (eg registration data) the user is informed as required by [...]
Google Empire strikes back against the Microsoft-Yahoo Alliance in Japan
No, this battle was not fought out on the remote ice planet Hoth in a Galaxy far far away. It was in Japan. This may come as a shock to many, mainly Yahoo, but as Yahoo holds only a 35% stake in Yahoo Japan it could make a choice. Bing was not the choice in [...]
A Few Good DSP’s – Demand Side Platforms
As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet. It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!! Whilst I explained some of the key benefits in previous posts, understanding DSP’s [...]
Search, SEO, and understanding your client strategy
I was lucky enough to be interviewed by State of Search last week to give my views on the the state of play, search and SEO. A big thanks goes out to the State of Search team and Bas Van Den Beld for the opportunity. It’s a great blog, with expert comment and great bloggers [...]
Right Media Exchange, Yahoo, Pilot For SEMs, DSP’s and Partnerships
Well. Quite a timely announcement was made today. This follows on from my post 2 days ago and a recent post I wrote on Econsultancy on the rise of demand side platforms and the relationships with search. Extract from my post ” Google’s purchase of Invite Media shows how serious this opportunity is. Yahoo has [...]
Reach the most qualified audience – Behavioural targeting and retargeting
Another hot topic at the moment is Audience Networks and Behavioural targeting. In fact many people think that by 2020, behavioural targeting will surpass search in online ad spending. eMarketer projected that spending on behavioural targeting will hit $3.8 billion by 2011 as many people argue that this is the best way to reach your [...]
Search and Display – Demand Side
The growth of Demand Side Platforms (DSP’s) and the potential, very powerful, relationship with search is something you will hear a lot about in the next few months. I recently wrote an article for Econsultancy on the topic as it boasts a huge opportunity for digital and search marketers. Over recent years the online display [...]
Paid Search on the rise
After a rollercoaster year it seems that Paid Search is on the rise. Recent reports from the US show spend up 14% YoY. We can expect similar trends to follow in the UK. US PPC Spend Report Here The challenge now is for Marketers to greater understand the role that search plays beyond just traffic [...]
46% Search Market Growth
ComScore lastest research shows a 46% increase in Global Search Market Growth in 2009. 2010 will prove to be a good year, IF, companies can balance invest in innovation, developing and growing core offerings, and retaining and managing talent. Not as easy as it sounds. Comscore reports: ” The total worldwide search market boasted more [...]
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