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10 things in digital that will not happen in 2012
2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]
Integrated Marketing – Talent and Knowledge Share
Like it or not our online ecosystem has fragmented dramatically whilst consumers and brands demand integrated marketing approaches in an age of recession where optimal ROI is their key goals. Below is just a tiny snapshot of comments, quotes and changes you may have witnessed over the last year. The PPC v SEO debate is [...]
Smart Marketing and User Based Optimization
One of my favourite articles – linking attribution to the user! Full article here – The New Attribution by R.Barnette on SEW Search marketing is growing up. We’ve been saying this for some time, but growth and maturity continues in our industry. It’s gratifying to see. It’s always useful to look at what the smart [...]
The leap from search to display
Article on making the leap from search to display from Search Engine Watch earlier this year The full article from IgnitionOne can be found here; http://searchenginewatch.com/3642115 “Search marketers are ideally placed to lead the way as the lines between search, social, and display media fade. After all, search and display have been complementary in many [...]
Social Search – Bing, Facebook, Yahoo…and more
Following on from recent posts on search, social, and display…. I read an interesting piece today from Will Cooper at NMA on how the Facebook and Bing deal means social search can’t be ignored. In the article, Cooper states that: The industry has been talking about how search and social can tie together for some [...]
Time to get real with Search, Social and Display
Lot’s of hype, comment, and arguments have broken out recently on a number of issues. Mainly they focus on: Search and Social Media Real-time search Search and Display Google Instant Wednesday’s launch of Google Instant fuelled a wave of blog posts, comment and debate. To be honest, I am going to wait a while before [...]
Remarketing and Retargeting
Remarketing, or retargeting as some people choose to call it, is a topic of hot debate. Great session at SES San Fran chaired by Matt McGowan and featuring speakers such as Didit founder, Kevin Lee and Google’s Aitan Weinberg More to follow shortly……!!!
Search – Where to next ?
As Search continues to grow at a rapid rate and people are already beginning to ask ‘What’s in store for the future?” Hence, I am sat in a packed session at SES San Francisco on the ‘Search – Where to next?’ session. Moderated by Graham Mudd, VP, Search and Media, comScore Inc Speaking; Brian Kaminski, [...]
Connected Marketing v The Silo Approach
I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]
Google Wave’s goodbye to Wave and Trademark Owners?
Well, Google wave’s goodbye to Google wave after “not seeing the user adoption we would have liked” http://googleblog.blogspot.com/2010/08/update-on-google-wave.html September 14th is the day that Google users begin to get a ‘better user experience’. That’s what, erm, Google say http://adwords.blogspot.com/2010/08/update-to-canadian-uk-and-ireland-ad.html Following on from changes in the US Adwords policy last year on Trademarks -Advertisers will be [...]
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