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Search Agencies
Search, SEO, and understanding your client strategy
I was lucky enough to be interviewed by State of Search last week to give my views on the the state of play, search and SEO. A big thanks goes out to the State of Search team and Bas Van Den Beld for the opportunity. It’s a great blog, with expert comment and great bloggers [...]
Foursquare check-in with Google, Microsoft and Yahoo
In a exclusive article today published by the Telegraph it was announced that Foursquare is in talks with Google, Microsoft and Yahoo. The search engines are yet to comment but the Telegraph reveals; “Foursquare’s co-founder, said that his company was in talks with “everyone” in the search space – including all three major players: Google, [...]
Sales and Marketing Integration in a Digital Agency
Two of the most important business competencies necessary to generate demand, capture revenue, and gain competitive advantage are Sales and Marketing. Many agencies find the current relationship between sales and marketing is more antagonistic than synergistic. “Sales departments tend to believe that marketers are out of touch with what’s really going on in the marketplace. [...]
SearchIgnite, Innovation Interactive and Dentsu
This is big news for the US search market and will have a great, positive impact in EMEA also. The Wall Street News reported yesterday: “Dentsu Inc. is in talks to acquire Innovation Interactive Inc., a New York digital-advertising and marketing firm, according to a person familiar with the matter, as Japan’s largest ad company [...]
SearchIgnite in the US and UK – Optimising Everything
I read a great US article, from MediaPost, last week from SearchIgnite about Search marketing in the US. In the article, Roger Barnette, the CEO explains; ” Understanding the click path helps marketers maximize investments in paid and organic search. Barnette notes there are CPA-based visual ads within Google’s normal paid search listings beginning to [...]
PPC Prices and Marginal Utility theory
In my last post I talked briefly about Search and Economics. Today, I read a really interesting post from Alan Mitchell which, whilst saving me a write up, explains how this fits into PPC pricing models. The article explains how a ‘tipping point’ can be reached between click volume and client profit. There is no [...]
Searching for SEO
Last month E-Consultncy produced its revised SEO Buyers guide I was delighted to be asked, as an independent consultant, to contribute to the guide which profiles many of the UK’s leading search agencies such as: Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, Epiphany Solutions, Equi=Media, Factotum Creative, Fresh Egg, Greenlight, Guava, Harvest [...]
Search and the Sunday Times Tech Track
It’s great to see search marketing agencies listed in The Sunday Times Tech Track 100. There are some new entrants and some familiar faces. Steak Media (Full service digital) have entered the rankings in position 15 Net Media Planet (Paid Search) have entered the rankings in position 16 Latitude Group (Full service digital) have entered [...]
Latitude and SME’s – small step or giant leap!
In my previous posts I talked about the opportunity for search agencies to battle for the ‘long tail’ SME market. Today Latitude Group announced a partnerships with BT. My guess, after a quick call to BT to scope it’s services, is that Latitude is offering technological and advisory support to BT. A SMART move indeeed… [...]
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