Bett-zi
Sales and Marketing
Integrated Marketing – The Knowledge Share
It’s all about the knowledge share. Regardless of your digital discipline the convergence of so much media means that in order to be successful collaboration and knowledge share across departments, agencies, and clients is a must. For many this will involve a fundamental shift in the way that you think about digital media and the [...]
Matching Content to the Buyers Cycle – B2B
Cycle, Funnel, Circle’s……… At the end of the day it’s all about matching The right type of content To the right person At the right time At the right point (of the buying process) Via the right channel Via the right medium Quality, insightful, relevant, engaging, unique, and sharable content Here are two great visuals [...]
Escaping the Silo – Sales and Marketing in 2012
We all want the same thing from marketing regardless of the approach we take – content – social – digital – traditional – conversational – WE WANT SALES! Below is an extract from my recent post on MadMarketingTV The Common Communication Challenge I still shudder and wake up with a hot sweat from my sleep [...]
Marketing Silos – Content and Attribution
I was delighted to be a part of the new ‘Mad Marketing TV’ channel last week. The lights were a little dim but, apart from that, I was really pleased on how it went as we discussed; • Attitudes Towards Marketing in the UK • Marketing DNA & Organization Attribution • Content & Collaboration – [...]
Your Marketing Brain – Left or Right
I am always fascinated by the psychology of sales and marketing and the way that we interact with one another in a business environment. Left and right brain marketing is nothing new but this handy infographic from Marketo really helps when you need to visual to match skill sets to marketing channels. It can really help [...]
Integrated Marketing – Talent and Knowledge Share
Like it or not our online ecosystem has fragmented dramatically whilst consumers and brands demand integrated marketing approaches in an age of recession where optimal ROI is their key goals. Below is just a tiny snapshot of comments, quotes and changes you may have witnessed over the last year. The PPC v SEO debate is [...]
Marketing, Organisations and Human Capital in 2011
I recently wrote for Econultancy on the importance of Marketing DNA and Organisational attribution in 2011. Many companies outside the digital sector have a good grasp of holistic marketing, organisational attribution, and its central role. However, from listening to people in the market, working with agencies, and from personal experience I think many digital [...]
Connected Marketing v The Silo Approach
I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]
CEO’s give Marketing Grades – A B or C
Following on from my articles on Marketing and Innovation – I read a great article from Marketo recently that talks about what CEO’s want from marketing. Whilst some CEO’s may disagree, I think many forwarding think CEO’s will agree. I am a big believer in Innovation of talent (let’s call it a hobby). In my [...]
Blast from the past – Economics goes out of the window
Wow – I have just found my old coursework from University. It’s old !! One piece of coursework got me thinking Coursework title : “When it comes to understanding consumer behaviour, economists have to admit that their marketing colleagues have a rather better grasp of the realities” The answer lies in the fact that economists [...]
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