Sales and Marketing

Your Marketing Brain – Left or Right

By andrewbetts ⋅ February 3, 2012 ⋅ Post a comment

I am always fascinated by the psychology of sales and marketing and the way that we interact with one another in a business environment. Left and right brain marketing is nothing new but this handy infographic from Marketo really helps when you need to visual to match skill sets to marketing channels. It can really help [...]

Integrated Marketing – Talent and Knowledge Share

By andrewbetts ⋅ January 27, 2012 ⋅ Post a comment

Like it or not our online ecosystem has fragmented dramatically whilst consumers and brands demand integrated marketing approaches in an age of recession where optimal ROI is their key goals. Below is just a tiny snapshot of comments, quotes and changes you may have witnessed over the last year. The PPC v SEO debate is [...]

Marketing, Organisations and Human Capital in 2011

By andrewbetts ⋅ December 4, 2010 ⋅ Post a comment

I recently wrote for Econultancy on the importance of Marketing DNA and Organisational attribution in 2011. Many companies outside the digital sector have a good grasp of holistic marketing, organisational attribution, and its central role. However, from listening to people in the market, working with agencies, and from personal experience I think many digital [...]

Connected Marketing v The Silo Approach

By andrewbetts ⋅ August 13, 2010 ⋅ Post a comment

I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]

CEO’s give Marketing Grades – A B or C

By andrewbetts ⋅ July 28, 2010 ⋅ Post a comment

Following on from my articles on Marketing and Innovation – I read a great article from Marketo recently that talks about what CEO’s want from marketing. Whilst some CEO’s may disagree, I think many forwarding think CEO’s will agree. I am a big believer in Innovation of talent (let’s call it a hobby). In my [...]

Blast from the past – Economics goes out of the window

By andrewbetts ⋅ November 3, 2009 ⋅ Post a comment

Wow – I have just found my old coursework from University. It’s old !! One piece of coursework got me thinking Coursework title : “When it comes to understanding consumer behaviour, economists have to admit that their marketing colleagues have a rather better grasp of the realities” The answer lies in the fact that economists [...]

Bett-zi

Search