Marketing and Demand

Matching Content to the Buyers Cycle – B2B

By andrewbetts ⋅ February 10, 2012 ⋅ Post a comment

Cycle, Funnel, Circle’s……… At the end of the day it’s all about matching The right type of content To the right person At the right time At the right point (of the buying process) Via the right channel Via the right medium Quality, insightful, relevant, engaging, unique, and sharable content Here are two great visuals [...]

Escaping the Silo – Sales and Marketing in 2012

By andrewbetts ⋅ February 9, 2012 ⋅ Post a comment

We all want the same thing from marketing regardless of the approach we take – content – social – digital – traditional – conversational – WE WANT SALES! Below is an extract from my recent post on MadMarketingTV The Common Communication Challenge I still shudder and wake up with a hot sweat from my sleep [...]

Marketing Silos – Content and Attribution

By andrewbetts ⋅ February 9, 2012 ⋅ Post a comment

I was delighted to be a part of the new ‘Mad Marketing TV’ channel last week. The lights were a little dim but, apart from that, I was really pleased on how it went as we discussed; • Attitudes Towards Marketing in the UK • Marketing DNA & Organization Attribution • Content & Collaboration – [...]

10 things in digital that will not happen in 2012

By andrewbetts ⋅ January 27, 2012 ⋅ Post a comment

2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]

Connected Marketing v The Silo Approach

By andrewbetts ⋅ August 13, 2010 ⋅ Post a comment

I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]

CEO’s give Marketing Grades – A B or C

By andrewbetts ⋅ July 28, 2010 ⋅ Post a comment

Following on from my articles on Marketing and Innovation – I read a great article from Marketo recently that talks about what CEO’s want from marketing. Whilst some CEO’s may disagree, I think many forwarding think CEO’s will agree. I am a big believer in Innovation of talent (let’s call it a hobby). In my [...]

Right Media Exchange, Yahoo, Pilot For SEMs, DSP’s and Partnerships

By andrewbetts ⋅ July 22, 2010 ⋅ Post a comment

Well. Quite a timely announcement was made today. This follows on from my post 2 days ago and a recent post I wrote on Econsultancy on the rise of demand side platforms and the relationships with search. Extract from my post ” Google’s purchase of Invite Media shows how serious this opportunity is. Yahoo has [...]

Sales and Marketing Integration in a Digital Agency

By andrewbetts ⋅ July 19, 2010 ⋅ Post a comment

Two of the most important business competencies necessary to generate demand, capture revenue, and gain competitive advantage are Sales and Marketing. Many agencies find the current relationship between sales and marketing is more antagonistic than synergistic. “Sales departments tend to believe that marketers are out of touch with what’s really going on in the marketplace. [...]

Time to start again

By andrewbetts ⋅ May 10, 2010 ⋅ Post a comment

It’s been February since I last posted!. Whoops There are many topics I feel the need to talk about soon; The change in the digital landscape over recent months New Innovation in Marketing and Demand Generation Search Expos, conferences, and events – The Good, Bad and the Ugly Talent Management v Talent shortage in Digital [...]

Bett-zi

Search