Digital Buzz

10 things in digital that will not happen in 2012

By andrewbetts ⋅ January 27, 2012 ⋅ Post a comment

2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]

Technology powers display growth, but people power its adoption

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

Extract from one of my Econsultancy posts on the growth of RTB The full article is here According to the recent IAB and PwC study, in 2010 display grew by 27% and search by 8%. If you have been following the growth of display and the rise of DSPs (demand-side platforms) you are no doubt [...]

IAB – Five Facts about Behavioural Advertising

By andrewbetts ⋅ July 28, 2010 ⋅ Post a comment

Just read an interesting post on Brand Republic from the IAB. Extract below; “The advertiser (or its contracted partner) does not know who you are or where you live. Interest based advertising is non-identifiable. If information collected is used with data that can identify you (eg registration data) the user is informed as required by [...]

A Few Good DSP’s – Demand Side Platforms

By andrewbetts ⋅ July 27, 2010 ⋅ Post a comment

As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet. It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!! Whilst I explained some of the key benefits in previous posts, understanding DSP’s [...]

Right Media Exchange, Yahoo, Pilot For SEMs, DSP’s and Partnerships

By andrewbetts ⋅ July 22, 2010 ⋅ Post a comment

Well. Quite a timely announcement was made today. This follows on from my post 2 days ago and a recent post I wrote on Econsultancy on the rise of demand side platforms and the relationships with search. Extract from my post ” Google’s purchase of Invite Media shows how serious this opportunity is. Yahoo has [...]

Paid Search on the rise

By andrewbetts ⋅ July 19, 2010 ⋅ Post a comment

After a rollercoaster year it seems that Paid Search is on the rise. Recent reports from the US show spend up 14% YoY. We can expect similar trends to follow in the UK. US PPC Spend Report Here The challenge now is for Marketers to greater understand the role that search plays beyond just traffic [...]

Digital “Stirred but not shaken”

By andrewbetts ⋅ August 26, 2009 ⋅ 3 comments

2010 holds the promise to be a good year. People are revaluating their definition of the value of search marketing and its role in the digital marketing mix. Analytics and attribution lead the way as clients look to maximize value for money. The market has been stirred, a little shaken, and is shifting in 4 [...]