Bett-zi
Digital Agencies
Time to start again
It’s been February since I last posted!. Whoops There are many topics I feel the need to talk about soon; The change in the digital landscape over recent months New Innovation in Marketing and Demand Generation Search Expos, conferences, and events – The Good, Bad and the Ugly Talent Management v Talent shortage in Digital [...]
SearchIgnite, Innovation Interactive and Dentsu
This is big news for the US search market and will have a great, positive impact in EMEA also. The Wall Street News reported yesterday: “Dentsu Inc. is in talks to acquire Innovation Interactive Inc., a New York digital-advertising and marketing firm, according to a person familiar with the matter, as Japan’s largest ad company [...]
SearchIgnite in the US and UK – Optimising Everything
I read a great US article, from MediaPost, last week from SearchIgnite about Search marketing in the US. In the article, Roger Barnette, the CEO explains; ” Understanding the click path helps marketers maximize investments in paid and organic search. Barnette notes there are CPA-based visual ads within Google’s normal paid search listings beginning to [...]
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