Bett-zi
Digital Agencies
Integrated Marketing – The Knowledge Share
It’s all about the knowledge share. Regardless of your digital discipline the convergence of so much media means that in order to be successful collaboration and knowledge share across departments, agencies, and clients is a must. For many this will involve a fundamental shift in the way that you think about digital media and the [...]
10 things in digital that will not happen in 2012
2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]
Technology powers display growth, but people power its adoption
Extract from one of my Econsultancy posts on the growth of RTB The full article is here According to the recent IAB and PwC study, in 2010 display grew by 27% and search by 8%. If you have been following the growth of display and the rise of DSPs (demand-side platforms) you are no doubt [...]
Connected Marketing v The Silo Approach
I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money. Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]
Oh behave – Advertising
In my latest Econsultancy post on Behaviorual Advertising…… I talk about how behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy. Innovations in technology and onsite analytics allow marketers to tailor their online ads based on consumers’ [...]
CEO’s give Marketing Grades – A B or C
Following on from my articles on Marketing and Innovation – I read a great article from Marketo recently that talks about what CEO’s want from marketing. Whilst some CEO’s may disagree, I think many forwarding think CEO’s will agree. I am a big believer in Innovation of talent (let’s call it a hobby). In my [...]
A Few Good DSP’s – Demand Side Platforms
As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet. It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!! Whilst I explained some of the key benefits in previous posts, understanding DSP’s [...]
Reach the most qualified audience – Behavioural targeting and retargeting
Another hot topic at the moment is Audience Networks and Behavioural targeting. In fact many people think that by 2020, behavioural targeting will surpass search in online ad spending. eMarketer projected that spending on behavioural targeting will hit $3.8 billion by 2011 as many people argue that this is the best way to reach your [...]
Search and Display – Demand Side
The growth of Demand Side Platforms (DSP’s) and the potential, very powerful, relationship with search is something you will hear a lot about in the next few months. I recently wrote an article for Econsultancy on the topic as it boasts a huge opportunity for digital and search marketers. Over recent years the online display [...]
Sales and Marketing Integration in a Digital Agency
Two of the most important business competencies necessary to generate demand, capture revenue, and gain competitive advantage are Sales and Marketing. Many agencies find the current relationship between sales and marketing is more antagonistic than synergistic. “Sales departments tend to believe that marketers are out of touch with what’s really going on in the marketplace. [...]
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