archives

Cross Channel Attribution

RSS feed for this section
This category contains 4 posts

Technology powers display growth, but people power its adoption

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

Extract from one of my Econsultancy posts on the growth of RTB The full article is here According to the recent IAB and PwC study, in 2010 display grew by 27% and search by 8%. If you have been following the growth of display and the rise of DSPs (demand-side platforms) you are no doubt [...]

Smart Marketing and User Based Optimization

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

One of my favourite articles – linking attribution to the user! Full article here – The New Attribution by R.Barnette on SEW Search marketing is growing up. We’ve been saying this for some time, but growth and maturity continues in our industry. It’s gratifying to see. It’s always useful to look at what the smart [...]

Connected Marketing v The Silo Approach

By andrewbetts ⋅ August 13, 2010 ⋅ Post a comment

I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money.             Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]

Oh behave – Advertising

By andrewbetts ⋅ July 31, 2010 ⋅ Post a comment

In my latest Econsultancy post on Behaviorual Advertising…… I talk about how behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy. Innovations in technology and onsite analytics allow marketers to tailor their online ads based on consumers’ [...]

—

Connect With Andy Betts