Cool Stuff

Your Marketing Brain – Left or Right

By andrewbetts ⋅ February 3, 2012 ⋅ Post a comment

I am always fascinated by the psychology of sales and marketing and the way that we interact with one another in a business environment. Left and right brain marketing is nothing new but this handy infographic from Marketo really helps when you need to visual to match skill sets to marketing channels. It can really help [...]

Top 100 Influencer – NMA

By andrewbetts ⋅ September 26, 2011 ⋅ Post a comment

It was nice to get a mention and listed in the NMA top 100 social media digital influencers. I am still not sure it really takes into account channels outside of Twitter. Netherless – still nice The new media age Peer Index Top 100 is a league table of the UK digital media and marketing [...]

Google+ and LinkedIn – InMaps

By andrewbetts ⋅ July 19, 2011 ⋅ Post a comment

There has been huge amounts of posts recently about Google+. To be honest – I am only just getting around to playing with Circles. Initial - I thought it may be just another social media distraction. However – the feedback I have read has been very positive. I aim to have a deeper dive into Google+ [...]

A Few Good DSP’s – Demand Side Platforms

By andrewbetts ⋅ July 27, 2010 ⋅ Post a comment

As the comment and debate of Demand Side Platforms (DSP’s) builds, I found this video on the Internet. It was first released back in May, by Terence Kawaja, at an IAB forum in the USA. It’s funny and informative. A must watch!! Whilst I explained some of the key benefits in previous posts, understanding DSP’s [...]

SearchIgnite in the US and UK – Optimising Everything

By andrewbetts ⋅ January 23, 2010 ⋅ Post a comment

I read a great US article, from MediaPost, last week from SearchIgnite about Search marketing in the US. In the article, Roger Barnette, the CEO explains; ” Understanding the click path helps marketers maximize investments in paid and organic search. Barnette notes there are CPA-based visual ads within Google’s normal paid search listings beginning to [...]

Merry Christmas – Santa and Jack Bauer

By andrewbetts ⋅ December 24, 2009 ⋅ One comment

Merry Xmas everyone. Thanks for a great 2009 and heres to 2010. According to Jack Bauer, Santa may be late

Blogging from your phone

By andrewbetts ⋅ November 4, 2009 ⋅ Post a comment

Not a great post really. I am justing testing the wordpress 2 app from the iPhone. A great way to update whilst on the go.

Compare the Meerkat again – bloopers!!

By andrewbetts ⋅ October 9, 2009 ⋅ Post a comment

Yes – It’s compare the market. It’s the Meerkat. We all now its relevance and have heard how good and dynamic the campaign is. How competitors use to bid on Meerket terms etc etc… Here’ some fun. The ‘bloopers’

Vodafone and iPhone

By andrewbetts ⋅ September 29, 2009 ⋅ Post a comment

Following up on my last post… Vodafone – Handsets early 2010. If Orange sells handsets pre Christmas, as predicted, they still may have a lead on Vodafone. Although Vodafone seem to be aware of this and are setting up a site to ‘register interest’ now. Article from Brand Republic; “The announcement follows rival UK operator [...]

Orange iPhone

By andrewbetts ⋅ September 28, 2009 ⋅ Post a comment

Nice piece in the telegraph today Many years ago I changed networks from Orange to O2. The decision was not, as an economist would presume, based on rationality, network coverage and performance. It was based on the fact that O2 alway seemed to have ‘newest’ phone models first!. Vodafone was never an option due to [...]

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