Consultancy

Searching for SEO

By andrewbetts ⋅ November 1, 2009 ⋅ Post a comment

Last month E-Consultncy produced its revised SEO Buyers guide I was delighted to be asked, as an independent consultant, to contribute to the guide which profiles many of the UK’s leading search agencies such as: Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, Epiphany Solutions, Equi=Media, Factotum Creative, Fresh Egg, Greenlight, Guava, Harvest [...]

Optimising talent in digital and search organisations

By andrewbetts ⋅ November 1, 2009 ⋅ Post a comment

Think about this. Companies can operate in silos. They have people who can; 1. Generate demand and market your product (some good, some bad) 2. Know Digital Marketing inside out – Some with an over technical bias and no creativity and commercial acumen. Some with an abundance of client skills, commercial acumen, but with little [...]

Bing and SERP’s, Econsultancy, Future of Search and Agencies – On its way

By andrewbetts ⋅ October 9, 2009 ⋅ Post a comment

Apologies for the lack of posts. It’s been a crazy month that has seen me at: Adtech London IAB Search forum NMA Live – “The changing face of the agency sector” Providing some commentary for Econsultancy’s SEO guide as an independent consultant Whilst…. 1. Providing some client and agency consultancy on Demand and Marketing strategy [...]

Catch 22 – pt1

By andrewbetts ⋅ September 25, 2009 ⋅ Post a comment

I have been overwhelmed by the support of friends and peers in the Industry in my quest for a new position. What has surprised me the most is demand focused in multiple areas : Now this puts me in a catch 22 Do I commit myself to a new role fulltime and help one company [...]

Ad tech 2009

By andrewbetts ⋅ September 23, 2009 ⋅ Post a comment

Yesterday I attended Ad tech 2009 at Olympia in London. It was the first time in many years that I actually had the chance to spend time at exhibitor, stands, network, and pull together some marketing intelligence. Tuesday was a busy day, a few familar faces and stands, but also a large amount of new [...]

Thinking Digital and Dollars

By andrewbetts ⋅ September 14, 2009 ⋅ Post a comment

Focus on what makes you money ‘What’s next in digital marketing? And how can digital marketing pull through the recession?’ You’ll have heard questions like these before I’m sure. But few digital marketers are prepared to answer them. In fact, the harsh reality is very few actually know the answers. If you asked digital marketers [...]

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