Bett-zi
Consultancy
Marketing, Organisations and Human Capital in 2011
I recently wrote for Econultancy on the importance of Marketing DNA and Organisational attribution in 2011. Many companies outside the digital sector have a good grasp of holistic marketing, organisational attribution, and its central role. However, from listening to people in the market, working with agencies, and from personal experience I think many digital [...]
Search and Display – Demand Side
The growth of Demand Side Platforms (DSP’s) and the potential, very powerful, relationship with search is something you will hear a lot about in the next few months. I recently wrote an article for Econsultancy on the topic as it boasts a huge opportunity for digital and search marketers. Over recent years the online display [...]
Sales and Marketing Integration in a Digital Agency
Two of the most important business competencies necessary to generate demand, capture revenue, and gain competitive advantage are Sales and Marketing. Many agencies find the current relationship between sales and marketing is more antagonistic than synergistic. “Sales departments tend to believe that marketers are out of touch with what’s really going on in the marketplace. [...]
Time to start again
It’s been February since I last posted!. Whoops There are many topics I feel the need to talk about soon; The change in the digital landscape over recent months New Innovation in Marketing and Demand Generation Search Expos, conferences, and events – The Good, Bad and the Ugly Talent Management v Talent shortage in Digital [...]
Social Media Strategy – Listening is easy?
Lots of people talk Social Media. Can you hear them? How many actually do? The web is full of Social Media content; experts, guides, how to guides, visuals, top 10 tips, top 100 tool’s and so forth….. If you read many blogs (not all, some are great) on the topic you will find they all [...]
PPC Prices and Marginal Utility theory
In my last post I talked briefly about Search and Economics. Today, I read a really interesting post from Alan Mitchell which, whilst saving me a write up, explains how this fits into PPC pricing models. The article explains how a ‘tipping point’ can be reached between click volume and client profit. There is no [...]
Social Media for SME’s
SME’s with limited budgets and an instant need to engage with prospects and the market means that social media (if used wisely and in small doses) can help launch successful small business practices. I read a great post today by Ross Kimbarovsky posted an article on Mashable The 10 main routes to market are highlighted [...]
Searching for SEO
Last month E-Consultncy produced its revised SEO Buyers guide I was delighted to be asked, as an independent consultant, to contribute to the guide which profiles many of the UK’s leading search agencies such as: Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, Epiphany Solutions, Equi=Media, Factotum Creative, Fresh Egg, Greenlight, Guava, Harvest [...]
Optimising talent in digital and search organisations
Think about this. Companies can operate in silos. They have people who can; 1. Generate demand and market your product (some good, some bad) 2. Know Digital Marketing inside out – Some with an over technical bias and no creativity and commercial acumen. Some with an abundance of client skills, commercial acumen, but with little [...]
Bing and SERP’s, Econsultancy, Future of Search and Agencies – On its way
Apologies for the lack of posts. It’s been a crazy month that has seen me at: Adtech London IAB Search forum NMA Live – “The changing face of the agency sector” Providing some commentary for Econsultancy’s SEO guide as an independent consultant Whilst…. 1. Providing some client and agency consultancy on Demand and Marketing strategy [...]
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