archives

Behavioural

RSS feed for this section
This category contains 4 posts

Integrated Marketing – The Knowledge Share

By andrewbetts ⋅ March 5, 2012 ⋅ Post a comment

It’s all about the knowledge share. Regardless of your digital discipline the convergence of so much media means that in order to be successful collaboration and knowledge share across departments, agencies, and clients is a must. For many this will involve a fundamental shift in the way that you think about digital media and the [...]

Your Marketing Brain – Left or Right

By andrewbetts ⋅ February 3, 2012 ⋅ Post a comment

I am always fascinated by the psychology of sales and marketing and the way that we interact with one another in a business environment. Left and right brain marketing is nothing new but this handy infographic from Marketo really helps when you need to visual to match skill sets to marketing channels. It can really help [...]

Connected Marketing v The Silo Approach

By andrewbetts ⋅ August 13, 2010 ⋅ Post a comment

I have been talking a lot recently about connected marketing. Maybe it will become one of the numerous over-used industry phrases. I hope so as it’s bang on the money.             Fragmentation within disciplines Yes, yet another new buzz word in the industry, is a challenge that many marketers face: For [...]

Oh behave – Advertising

By andrewbetts ⋅ July 31, 2010 ⋅ Post a comment

In my latest Econsultancy post on Behaviorual Advertising…… I talk about how behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy. Innovations in technology and onsite analytics allow marketers to tailor their online ads based on consumers’ [...]

—

Connect With Andy Betts