Biography

globeAndy has 11 years International digital media and marketing based experience working with many of the industries leading agencies and brands He has a diverse skill set across key growth functions such as business development, marketing, account management and client services.

His success and contribution to the industry is mirrored by leading growth and acquisition of companies such as. Latitude (5years) – DoubleClick Performics (2 years) – Google – Publicis/Vivaki (Starcom, Zenith, Zed Digital, Digitas) – IgnitionOne (SearchIgnite, Netmining, Innovation Interactive/Dentsu)

In 11 years his strategic marketing experience has helped formulate business, marketing and digital strategy, (prospecting, winning, and managing business) for over £200m of business with many leading global and local brands. His work has seen him spend considerable time consulting in Europe, APAC, and in the USA (NYC and Chicago).

Andy is a regular at Digital marketing events across the globe and his writing/thought leadership articles have appeared in publications such as NMA, Econsiltancy, Mediapost, SEW, Click Z, and the New York Times.

Andy has worked at VP/Director level with brands such as -HSBC, HP, United Airlines, Lexis Nexis, Saxo Bank, Motorola, American Express, Fidelity International, Johnson and Johnson, AA, Norwich Union, Asda Financial Services, Tesco Personal Finance, Alliance and Leicester Commercial Bank, Ladbrokes, Corel, McAfee, Endsleigh Insurance, Littlewoods, Betfair, Bet365

Specialties:Growing business – demand generation and marketing strategy, digital and social media marketing strategy, search marketing, emerging and social media, natural search (SEO), paid search (PPC), affiliate marketing, email marketing: Agency Experience – Led Integrated online pitches and developed strategic search marketing alliances with many of the world’s largest traditional and digital agencies

Googleperformicsdbleclickvivakipublicislatitude