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andrewbetts
Integrated Marketing – The Knowledge Share
It’s all about the knowledge share. Regardless of your digital discipline the convergence of so much media means that in order to be successful collaboration and knowledge share across departments, agencies, and clients is a must. For many this will involve a fundamental shift in the way that you think about digital media and the [...]
Matching Content to the Buyers Cycle – B2B
Cycle, Funnel, Circle’s……… At the end of the day it’s all about matching The right type of content To the right person At the right time At the right point (of the buying process) Via the right channel Via the right medium Quality, insightful, relevant, engaging, unique, and sharable content Here are two great visuals [...]
SEO Matures
I wrote this week on Search Engine Watch about the 3 C’s of SEO A massive thanks to 1500 people who shared this article across social networks and to the many people who commented. I was truly blown away by the positive response. The article is here : The Future of SEO: Change, Convergence and [...]
Escaping the Silo – Sales and Marketing in 2012
We all want the same thing from marketing regardless of the approach we take – content – social – digital – traditional – conversational – WE WANT SALES! Below is an extract from my recent post on MadMarketingTV The Common Communication Challenge I still shudder and wake up with a hot sweat from my sleep [...]
Marketing Silos – Content and Attribution
I was delighted to be a part of the new ‘Mad Marketing TV’ channel last week. The lights were a little dim but, apart from that, I was really pleased on how it went as we discussed; • Attitudes Towards Marketing in the UK • Marketing DNA & Organization Attribution • Content & Collaboration – [...]
Your Marketing Brain – Left or Right
I am always fascinated by the psychology of sales and marketing and the way that we interact with one another in a business environment. Left and right brain marketing is nothing new but this handy infographic from Marketo really helps when you need to visual to match skill sets to marketing channels. It can really help [...]
10 things in digital that will not happen in 2012
2012 is the year that marketers can affect change more than ever. Below is an adaption from my Econsultancy post on ’11 things you won’t get for Christmas’ 1. The death of SEO I’ve seen how some of the UK’s biggest SEO companies have adapted to the challenges that, let’s face it, Google sets continuously. [...]
Integrated Marketing – Talent and Knowledge Share
Like it or not our online ecosystem has fragmented dramatically whilst consumers and brands demand integrated marketing approaches in an age of recession where optimal ROI is their key goals. Below is just a tiny snapshot of comments, quotes and changes you may have witnessed over the last year. The PPC v SEO debate is [...]
The Business of SEO
“You win some you lose some”, and when the business development process is analysed a very important factor is often under looked. How good was the quality of the SEO data that you used in the pitch? All too often the analysis feeds back to where you went wrong regarding the mechanics of the pitch. [...]
Social Media and Measurement
Last week was a week of debate on social media, attribution and measurement. I have always been a fan of attribution regardless of the media channel and social media is no different. Whilst I fully understand that social media is a very unique channel and it is impossible to measure all its value. Infact – [...]
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