“You win some you lose some”, and when the business development process is analysed a very important factor is often under looked.

How good was the quality of the SEO data that you used in the pitch?

All too often the analysis feeds back to where you went wrong regarding the mechanics of the pitch.

Was it the Powerpoint, the pitch team, pricing, the company offering, the company structure, a conflict of interest with client or a lack of testimonials?.

It is only natural to focus your attention on the business development process and there are thousands of blog posts out there which can tell you the ‘do’s and ‘don’ts of pitch management.

Here is an alternative way of looking at it;

http://www.stateofsearch.com/business-development-and-seo-data-winning-that-pitch/