Last week was a week of debate on social media, attribution and measurement.
I have always been a fan of attribution regardless of the media channel and social media is no different. Whilst I fully understand that social media is a very unique channel and it is impossible to measure all its value. Infact – if you tried to write about all the value that social media has to offer then you will have a very long blog post on your hands. There are many such posts out there and i dare not add to them.
In my Econsultancy post I tried to explain how social media fits in attribution type sequences and how ‘value and influence’ are becoming attribution like metrics.
The full artice
